Description of the target audience

The audience of the website are people who planning vacations and want to spend time outside, somewhere in the mountains. On the website, people will be able to see the news of the region and information for preparing for the hike.

Two personas

Jhon

He is 25 years old, and he works at the office 5 days a week. He loves to spend time outside with his friends and he wants to spend his weekends outside of the city, farther from civilization. He wants to be sure that the weather will be good for the time of his trips so he chacks the weather websites to be sure in his trip.

Melissa

She is an old lady, 65 years old, and she loves to read some news and look for the weather for the next days because she has 7 kids in different parts of the country. They are all married and have their families, but Melissa as a mother calls them often and checks how they are doing, also she checks the weather often in different cities for her kids.

Scenarios

Is there going to be good weather for the trip?

We did not have rain for a long time. When will it rain?

What is the best day for us to climb the mountain?

I heard about a storm. Can you look for the details of it?

Will it be cold in the morning for running?